3 0 obj At least two years of full-time work experience is preferred. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Ready to register for classes? I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Please refer to the sample course plans below. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Involves market research and implementation planning. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION University Catalog Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Open only to sophomores, juniors and seniors. If approved, the replacement will be documented in the offer of admission. Students may pursue an internship while pursuing the MS in Marketing degree. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Homework submission guidelines and final project details can be found at the end of this syllabus. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Mar 2016 - Apr 20171 year 2 months. 0 * Must be taken in the first term/semester or prior to admission. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Open only to Doctoral students. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Additionally, you can connect with the president of the SAC on LINKEDIN. - Careful time management to ensure keeping up with classwork and projects. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 2 0 obj registration begins 3/1 . They can take an additional two full-term courses at no extra charge. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. #S84u>I^j:&EnC#q!. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf endobj Exposure and Mentorship From Experts in the Marketing Field. Did you find what you needed today? You must login in: myUSC student portal Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. 102 0 obj <> endobj F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Instructions for faculty to add a syllabus or biography link. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. - Strong desire to learn and think critically and innovatively. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. <> Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. The Consumer Behavior Track offers a wide range of electives. Education. <> USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. endstream endobj 137 0 obj <>stream 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Javascript is currently not supported, or is disabled by this browser. An introduction to the changing world of a connected consumer. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing 59 0 obj <> endobj pZ^IM$[I*v 0 Requires market research, creative design, implementation planning, and client presentation. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. About this course. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. - Personal commitment throughout the program. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Open only to juniors and seniors. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Meet the Student Advisory Council of the MS in Marketing program. <> A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. %PDF-1.6 % Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Graduate Certificate in the Business of Entertainment. endobj You may EMAIL the SAC. Individual or team project solving real business problems for an existing business entity, domestic and/or international. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. MS in Marketing Students study from world renowned faculties. Graded CR/NC. Presentations by faculty, visiting researchers, and advanced students. endstream endobj startxref Please enable Javascript for full functionality. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. This program is designed for students interested in working in the film and television industries. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Open to Marshall Ph.D. students only. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Comprehensive treatment of the behavioral foundations of brands and brand development. Supervised on-the-job business experience in the field of marketing. ) i"c rtwtwXpLQ_d Fall 2022 TERM 20223. Work with a client organization on the design of an advertising/promotions campaign. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Duplicates credit in the former DSO 566. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. HSKo@Wq] Rotaract Club Of Nsit Regency. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Let us know by taking a short survey. hbbd``b` With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. We look forward to hearing from you. *gBAt@eYq@'"%9*D$ f0H:L`x ! - Team player with good communication skills. They are the liaison between the cohort and the directors of the program. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. GMAT or GRE scores are required. % The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. The course employs a combination of lectures, articles, and "hands-on" exercises. Pe 8oZ |FO ;9 <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> When attempting to . 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. endobj d_"Y"WjJg VxI^Vi $'=5. Your session has ended. Graded CR/NC. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. endstream endobj 138 0 obj <>stream ! GZ7T"%+ToBn' c <> learning, and the use of big data in marketing analytics. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Prospective students apply for admission to begin the program in the summer term. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . fu. bmP"]_CLL`]@Mg`x 8 Graded CR/NC. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| ?=~B,7~?B_ (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Lluo @ marshall.usc.edu 5-6:20pm ( 213 ) 740-2497 Marketing ( MKT ) usc houses. We offer students, what were looking for in applicants, and network... Of coursework chosen from a list of electives supported, or is disabled by this browser student managed agency! 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