ACTIVITY 2 Discuss the following Globalization: 1. 1 '' '' After all, the more the merrier right? Pages 13, McDonalds stands for American cultural imperialism, Ask a professional expert to help you with your text, Give us your email and we'll send you the essay you need, By clicking Send Me The Sample you agree to the terms and conditions of our service. In reality McDonalds more times than not has conformed to the local culture, not the other way around. 2006. Sometimes it is hard to do all the work on your own. Stay tuned to find out more about cultural imperialism soon! However while taking side of cultural imperialism David Rothkopf, 1997 state that, the vanishing of cultural distinctions might be a sign of progress of civilisation and a tangible sign of enhanced communication and understanding. Required fields are marked *. Key Terms. 2007. How so? Marxs ideas remained at the heart of Gramscis beliefs. The craving for diversity is being replaced by the desire for uniformity and predictability (Ritzer, 1996). This is even true of those who are at war with each other. February 3 2007. . Due to the controversies and complex nature in constituent terms of the concept Cultural imperialism, most attempts to define it end up creating abstract complexities in the name of definition (Tomlinson, 1991; Barnett, 1997). Globalization has thus not been effectively linked with what is at its heart, namely, human liberation. It is, in fact, the closest we have ever come to bona fide human liberation (a term inappropriately adopted by Marxists who mean to impose a one-size-fits-all regime). According to study carried out by Emerald Group Publishing limited (2007), McDonalds have made significant changes in its product line to reflect todays healthy eating concerns and the more sophisticated taste of twenty first century consumers. By continuing well assume youre on board with our It is unrealistic for western environmentalists to tell people in third world countries to cut carbon emissions when their primary concern is about the next meal for their hungry children. What sort of multimedia content does the site use that might relate to its main product? Said, 1997 has also emphasised the sense of domination that underlying the modernist production that is represented through global giants like McDonalds (Laura Chrisman, 2003). How has the Internet changed the value of experience goods? Globalization is being manifested in what could be the largest instrument to promote a globally competitive society the fast food business. This has been the negative aspect of having a McDonalds around you, especially if youre in the food business. Exotic settings are increasingly likely sites for American fast-food chains. In a survey of school children it was found that 96% of the students could identify Ronald McDonalds in name recognition which is second to Santa Claus (Greenhouse, 1986). People around the world are expected to eat greasy McDonald hamburgers, drink pepsi or coke, wear Levi jeans and gyrate to Michael Jackson music. What would happen if he ate McDonalds for 30 days straight? submit it as your own as it will be considered plagiarism. "McDonaldization" is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). What are some examples of local cultures resisting the influence of foreign culture? Throughout our over one-hundred-year history, our work has directly led to policies that have produced greater freedom, democracy, and opportunity in the United States and the world. e. Will usually have 2 roots It hires more than 1 million. Second, globalization is a business process, not an illustration of "imperialism." It has proponents and opponents, as does very much anything economic, but this has little bearing on the process itself, which has been going on for over two millennia. To globalize has been to spread freedom, particularly in commerce but also in politics and civil life. The world would be far better off if western environmentalists were to concentrate their energies on cutting consumption and carbon emissions in their own societies. collected. Copyright 2023 service.graduateway.com. In conclusion, the advancement of technology has brought McDonald all around the world. Globalization is Internalization. Have been using her for a while and please believe when I tell you, she never fail. Eric Schlosser (2002), observe that a generation ago American embassies and oil companies were the usual targets of overseas demonstration against American imperialism but these days fast food restaurants particularly McDonalds have assumed that symbolic role. Save time and let our verified experts help you. Schlosser, Eric, Fast Food Nation: The Dark Side of the All-American Meal (Boston: Houghton Mifflin, 2001), 4. Cultural hegemony refers to the power of the dominant culture to overshadow and even overtake local cultures. The two concepts share a sort of division of labour. Speaking after the attacks of September 11, 2001, then-President George W. Bush presented two simple ideas to the U.S. populace: They [terrorists] hate our freedoms, and Go shopping (Bush, 2001). These twin ideals of personal freedom and economic activity are often held up as the prime exports of American culture. you And for him, Considering the current situation, the worlds cultures are moving towards globalization, slowly merging the different social values. We see them in the movies; we hear about them on the radio; and reading them in the newspaper. According to Tomlinson, No one really disputes the dominant presence of Western multinational, and particularly American, media in the world: what is doubted is the cultural implications of this presence (Tomlinson, 2001)., There are, of course, by-products of American cultural exports throughout the world. What is the theme/general idea of the article? (Tomlinson,1991:9) . It also defines cultural values and homogenizes the civilization and cultural environment around the world. . Adieu, Ronald Mcdonald. In conclusion, due to its phenomenal growth, McDonalds does represent American cultural imperialism. Theyre on the television, newspapers, radio, Internet and so forth. While environmental issues are important, non-western societies are not the worst offenders. PhDessay is an educational resource where over 1,000,000 free essays are Barry Smart (1999) stresses the point that the expansion of the McDonalds Corporation through its franchised fast food outlets is the significant representation of American economic and Cultural imperialism. The greatest example of cultural imperialism is the native tribe's ownership of casinos on their land granted by federal laws. report, Globalization and McDonalds. Underlying these various visions of globalization is a reluctance to define exactly what is meant by the term culture.During most of the 20th century, anthropologists defined culture as a shared set of beliefs, customs, and ideas that held people together in recognizable, self-identified groups. John Tomlinson, (1991) argues that the word imperialism has a connotation of some a form of domination linking it to empire, thats why cultural imperialism in third world points to the link between present cultural domination and colonial past. Thus he argues that the one bite into a BigMc is actually consuming the sign values of good time, communal experience, consumer values, efficiency as well as the pleasure of the product. American movie studios are generally much more successful than their foreign counterparts not only because of their business models but also because the concept of Hollywood has become one of the modern worldwide movie businesss defining traits. Western countries are off-limits, especially for labour from third world countries. The advertisements are ubiquitous and product placement in blockbuster movies had actually made McDonald to look common, natural in a sense that it is already part of our culture and not realizing that our life has been dominated by the US. Local cultures can respond to outside forces in many ways. McDonalds has opened up many culturally specific versions of its chain, all employing its famous Golden Arches. One well-known example of this is Indias Bollywood film industry. By copying American eating habits of fast foods (McDonalds), people from all over the world have started to look like obese fast food loving Americans (Schlosser, 2002). . Familiarity and standardization of the machines, employees, services and tastes have made our lives easier in a sense because everything is predictable. Coined by George Ritzer in his book The McDonaldization of Society (1993), the concept is rooted in the process of rationalization. By far, eating represents a persons background, as well as his preferences and cultural upbringing. McDonalds popularity could easily take down the local businesses. In addition to hollywood and CNN, a number of groups in non-western societies are available to push the dominant American culture down the throats of other peoples. Barriers are removed and restraint on trade is abolished, both the opposite of any kind of imposed imperialism. But along with this, McDonalds has received a lot of negative reactions not only from Americans but also from the locals of the places they invade. The principle target of cultural imperialism is the political and economic exploitation of youth. Pharapreising and interpretation due to major educational standards released by a particular educational institution as well as tailored to your educational institution if different; Registered address: Louki Akrita, 23 Bellapais Court, Flat/Office 46 1100, Nicosia, Cyprus Globalization, in its principled application, frees trade. Combining traditional Indian music and dance with American-style filmmaking, Bollywood studios release around 700 major films each year, three times the rate of the major Hollywood studios. If it would serve a lot of people for a lesser amount of time, then a lot of people would patronize the service. Want to create or adapt books like this? Looking closely, we could see that McDonalds globalization campaign has really paid off, with profits flowing in their pockets. Each response should be a minimum of one paragraph. Contemporary World Culture Globalization of McDonalds Globalization has affected almost every aspect of life in most all countries around the world from economic to culture with the exchange of goods, services and ideas influencing cultural changes around the world. Cultural globalization as an influential perspective emerges in the 1980s primarily in response to what many scholars charged were the overly-deterministic assumptions of cultural imperialism, including the alleged assumption that the widespread presence of, for example, American cultural products such as Hollywood films, music, television . (2017, Jan 24). Mcdonalds. David and Joan Traitel Building & Rental Information, National Security, Technology & Law Working Group, Middle East and the Islamic World Working Group, Military History/Contemporary Conflict Working Group, Technology, Economics, and Governance Working Group, Answering Challenges to Advanced Economies, Understanding the Effects of Technology on Economics and Governance, Support the Mission of the Hoover Institution. However, the idea that other local beliefs need to change may threaten people of other cultures. Please respond to the following short-answer writing prompts. Globalization, some say, is a form of imperialism. Other influences were guns, the spreading of small pox, and the introduction of alcohol. Silverstone, (1995) has also referred to the McDonalds reaction to the charge of providing unhealthy food that their product form part of an overall balanced diet (McDonalds Food: The Fact, 1994). The spread of culture works in mysterious ways. Globalization is being manifested in what . De-globalization and Globalization. My Kellner (1999) too agrees that the McDonalds fast food restaurants are sociological artefacts that can be analysed to generate more general and macro level of conceptualisation. McDonalds Pestel analysis Political- * There is currently legislation being brought in to prevent fast food companies from advertising at certain times of the day, this is due to the. Slavery, the subjugation of women, and the prohibition of wealth transfer from parents to offspring are examples of conditions not natural to human liferather they are artifacts of ideologies. Food is an important element in defining culture and the globalization of McDonalds is huge. MacDonald's, like some other giant concerns with a US genesis, had the unique good fortune and opportunity to build its presence during a time when the rest of the world was rebuilding after WWII. All the work on your own the work on your own as will... 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