real estate buzz words 2021

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Using real estate keywords in your introduction is crucial. APIs for the commercial real estate market provide information such as sales history, sales trends, building square footage, location details, number of floors, vacancies, neighborhood information, and more. Large, new, and spacious were among the most common adjectives used in listings, while cul-de-sac, and close to restaurants and shopping were frequently used for locations. Jumping into the world of real estate can be quite a shock. National Association of Realtors AE Institute. Proptech. One of the easiest ways to target motivated sellers is to target people who want to sell their home "fast". Well show you how in the next section. They can be a buyer's agent, seller's agent, or real estate agent supervisor. 26. Zillow projects home prices will rise 13.6% between Oct. 2021 and Oct. 2022. Top search words for real estate. Vijay Maharaj Dec 15, 2014. Whether you are writing a blog post or creating a YouTube video, the process is the same: Take your specific local keywords and try to figure out what questions people are trying to get answered by searching those keywords. We are LIVE on YouTube every Wednesday at 5 PM. Note: Letters of the alphabet without a relevant term are not listed. More than 80 percent of investors say CRE business should. 1 "Public transportation available" is a much better choice of phrase. The next step is to write blog posts or create videos to provide the best answers to those questions. In real estate, APIs can provide detailed property and financial data for individual properties. How often do contingent offers fall through? Any interaction with a potential client requires a follow-up to carry the client to the next step and ultimately to a transaction. Professionals can listen to a podcast on the way to a meeting or from the comfort of their home rather than attending professional courses that require them to step away from their business tasks. Create your Watchlist to save your favorite quotes on Nasdaq.com. Its fairly expensive to advertise commercial real estate on Google with some keywords like office space for rent NYC running as high as $75 per click. Not everyone shares Greene's view on the housing market being in a bubble, even if they believe real estate values may experience a brief correction. Copyright 2023, Shoot2Sell Real Estate Photography | All Rights Reserved Dallas / Fort Worth: 214-272-3200 Austin: 512-649-9003 Houston: 346-980-4800 San Antonio: 210-200-8984, See everything you get with our service here, including our easy-sharing social media dashboard. Analytics are playing an increasing role in the CRE market, but some may be wondering just what is meant by this large-encompassing term. Share. Consumer inflation has not been a problem up until now, and next week we will get some readings that could be market movers. And vocabularies are evolving at an accelerated pace as well, leading to a sharp rise in buzzwords over the past year. If youre brand-new to SEO, check out our in-depth guide here: Here is our list of the best real estate keywords for 2022. By downloading, youll automatically subscribe to our weekly newsletter. Borrowers must qualify at closing for all benefits. Users use goggles, helmets, and sometimes gloves to enter and interact in these simulated spaces. However, as compared to one year ago now in a much more reflected way: technology and ESG are buzz words when looking at factors shaping our real estate sector, to only name a few. Chatbots are a cost-effective way of providing information to multiple consumers at the same time as well as documenting and sorting out those potential leads for future follow-up. Who pays closing costs in Phoenix? " New" is a proven power word in advertising. Its likely to be used more in the coming year as centralized finance centers like banks increasingly try to get a piece of the crypto world. [1] Le cercle de l'pargne - Article de restitution sur l'enqute 2021 "Les Franais, la retraite, l'pargne et la dpendance . How to get preapproved for a home loan. In this way, retailers attempt to counter online competition by offering customers not just merchandise for purchase, but an experience that helps to foster a longer term relationship. In 2019, " granite countertops ," " hardwood floors " and " stainless steel appliances " dominated the collective imagination of home seekers. In 2021, Zillow had about 36 million unique monthly visitors, making it the most visited property listing website. See full bio. If everyone bounces from your article right away, Google will rank other articles above it. A landing page is a standalone web page with a specific purpose or call to action for visitors. Images, layouts, charts, and text should adjust to a visitors device, including the screen size and orientation. If you or someone you know would like to talk about the incredible opportunity, please contact me. Images, layouts, charts, and text should adjust to a visitors device, including the screen size and orientation. Our list of Real Estate Words will help your copy sizzle and capture the buyers imagination! Content marketing in commercial real estate. They should instantly communicate the benefits of a real estate property to potential home buyers. Period. Use "new" wisely to highlight the most important home . These tools analyze millions of search engine results pages (SERP) to estimate important data like how many people search for a keyword per month (search volume), and crucially, how hard it is to rank for that keyword (difficulty). Argus is a go-to source for many CRE businesses, but the list of CRE data and analytics resources is long and growing: CoreLogic, Reonomy, RealCapital Analytics, CoStar and more. Growth momentum & CAGR. A real estate broker is a real estate agent who has passed a state broker's exam and met a minimum number of transactions. Simply put, it is a machine that appears to think on its own. In this REflexions edition, we will be giving consideration to the upheaval of our real estate industry further to the pandemic. However, maintaining at least a high level of familiarity with the top marketing trends can provide CRE professionals useful background knowledge for conversations with clients, brokers, and investors. Dont jam them into sentences or articles that dont match the search intent of the reader you spent so much time researching in step 3! All you need to do is create an outline for your article or video and use the questions people want answered as your primary headings and subheadings. Weve all seen the common words and phrases that real estate listings use to get our attention: Natural light. Stainless steel appliances. Move-in ready. Theyre critical not just for maximizing the number of potential buyers, but for luring the right buyers to any particular listing. This was due in large part to historically low interest rates around 3% (or even lower), making buying a particularly attractive . While synergy holds a legacy context in the business lexicon, it means basically nothing today. Here is a quick formula for creating content that provides the best answers to your audiences questions: Write a Snappy TitleYour title should include your keyword (ideally as close to the beginning as possible), and should be written in a natural style that will make people want to click on your article. There are two basic steps to using keywords effectively to generate traffic and leads. Meanwhile, Goldman Sachs forecasts a 16% uptick between Oct. 2021 and Dec. 2022 (or 13.5% on an annualized basis). Even worse, NEVER try to rank subtle variations of the same keyword in different articles thinking youll trick Google. At its core, the metaverse describes a shared immersive digital world accessed via the Internet, but its a term that many people define differently. For homes priced under $250,000, keywords addressing concerns about post-purchase expenses made frequent appearances, with new roof and move-in ready among the most used terms. -"Real estate is like the stock market, but with less clothes.". Buyers will remain plentiful and low mortgage rates keep purchasing power healthy . The top 10 keywords in each of five price brackets make up this weeks chart. Cost: Starting at $99 per month Looking ahead, if inflation expectations continue to rise, the Fed will be forced to do more to pin down long-term rates, like more bond buying or some sort of yield curve control (YCC). which are considered selling points. Pension Real . DeFi: Short forDecentralized Finance, this is a catch-all term for cryptocurrencies and other financial vehicles that operate outside of the conventional banking world. Between $1,000,000 and $4,999,999, there was a pivot from gourmet to the superior chef kitchen. Other cushy features, like pool and spa and wet bar, also appeared in the top 10. Hot properties burn bright and then fade from view. Property management and property searches can both benefit from AI applications. Between $250,000 and $499,999, the prevalence of dual sinks and covered patio suggested buyers expect more than the basics. READ: How 2018 Toronto Real Estate Is Eerily Similar To . Wallstreetbets: Areddit communitythat was largely responsible for the sharp rise in share prices at AMC and GameStop. (Getty Images) However, we do work with a select group of software companies and service providers that we feel provide real value for our readers. CRE professionals can grow their list of potential clients by capturing leads through landing pages. An agile workplace is a professional environment that puts greater autonomy and flexibility in the hands of the worker. Specifics and honesty are key, but with so many home listings out there, it's also important to avoid phrases and terms that have become cliche or have taken on a new meaning. Also, that they make sense appearing in your real estate listing. 50. A CRM that is designed for CRE will have features that accommodate, organize, and store all information necessary for any transaction. Mortgage Mom Radio airs weekly focusing on topics that will educate our listeners around mortgage lending. Descriptive words to use in a creative real estate listing description: Coschedule, a highly rated marketing platform, offers this comprehensive list of "power words" for crafting emotional copy, while Millionacres provides a useful list of overused buzzwords and phrases to avoid, such as: 6. AI has vast possibilities in CRE with the potential to automate several processes, ensuring efficiency and ultimately profitability of investors portfolios. Places where you tend to find these opportunities are in the Midwest markets like Cleveland, Cincinnati, Kansas City or Dallas, Walker says. Details. Generally speaking, its a bad idea to write more than one article targeting the same keyword. December 1, 2022: Presented by NAR Chief Economist Lawrence Yun at the 2022 REALTOR Party Training Conference. Techlash is shorthand for the backlash against these companies thats coming from both users and the government over privacy, social responsibility and perceived censorship. All files related to a specific property or client should be stored in the CRM and accessible to anyone on the team who is working with the specific client or transaction. At the same time, mortgage-backed securities (MBS) traded lower, causing home loan rates to tick up just slightly from the lowest levels ever. The term is definitely growing in popularity, with Bisnow citing the US and Canada as the countries most interested in exploring the idea online. OK, now you should have a list of local long-tail keywords and understand the search intent behind those keywords. Inflation. So, with the help of Google Ngrams, which charts the frequency with which words are used in books going back to 1800, and Google Trends, which does the same for internet searches going back to 2004,Bisnow has helped the cause by identifying the top new buzzwords in real estate today. The Agency is a global real estate brokerage bringing our . What was the main driver for these market moves? Economic and Housing Market Outlook. 15 Best Words to Describe a House for Sale And with building cost concerns and real estate availability at a premium, densification issues are likely to proliferate. We expect that to continue in 2022. If youre making a video, use the questions as chapters. Reply. The world of commercial real estate marketing is ever-changing, responding to the latest social media trends, tech innovations, and up-to-date data and analytics. AI. Economic reports will take a bit of a back seat as the never-ending stimulus from the government and Fed will be the big drivers. Best for: Competitor research and keyword research Location has never mattered more to the real estate industry, and searches on the term have climbed steadily since the dawn of the digital age. Home prices will hit new highs, even though the pace of growth slows. 60. And the height of chic rarely, if ever, remains on top. Type a symbol or company name. A few examples of well known CRMs are Salesforce, Zoho, Apptivo, and specific for CRE are RethinkCRM, AscendixRE just to name a few. The report provides over 200 pages of in-depth research and analysis and strategy to help industry . Motionloft keeps track of real-time trafficboth pedestrian and vehiclein specific locations. Chatbots can also play a role in converting new website visitors into customers. Moreover, when inflation rises, wages rise. Adjusted EBITDA: $75 million loss in Q4, compared to a $51 million loss in Q4 2021. In order to make your life easier, here are three ways to determine important keywords for your content. We do not accept money, services, or products in exchange for positive reviews or product placement. A marketing funnel refers to the interactions between a business and individual as the individual transitions from a prospect to a lead and ultimately to a client. If you're preparing for a new job or trying to break into commercial real estate for the first time, you'll definitely want to stick around for . Closing Costs in Phoenix: The Ultimate Guide Austin . One of the existing plugins for commercial real estate is the Commercial Property Search Engine WordPress API integration that pulls property data from existing online listings to display on the website. Mortgage Mom Radio equips you with all of the mortgage education that you could ask for right at your fingertips! Podcast: Play in new window | Download (Duration: 1:16:51 45.2MB) | Embed, Subscribe: Apple Podcasts | Android | Email | RSS | More. Semrush is the go-to tool in the SEO industry for analyzing your competitors websites to see and track what keywords they rank for as well as getting lists of other sites that link to your competitors site. Boost visibility and sign more high end listings. There are a lot of myths out there about closing costs. Virtual reality is an interactive computer-generated environment that appears three-dimensional. Skeptics say its nothing more than a marketing term. . Emile, This article offered some really good suggestions and tips on how to use keywords for blogs and leads. For example, tens of thousands of people might search for closing costs, but only a few hundred might search for closing costs in Phoenix.. The idea here is to use keywords naturally in your articles, which should give you something like a 1% keyword density. Read more. They may be experiencing: A job relocation. In an era of higher inflation, you want to own real assets, like real estate which is a wonderful hedge against higher inflation. You can also use keywords in your videos chapters, but only if they are relevant to what you are talking about. We have affiliate partnerships with these companies and make money when we feature their products on the site. At a glance. tree-lined. Your email address will not be published. Businesses can work with web developers to determine the best way to display important information so it is readable on any device. 10 a.m. Eastern Time. SEO encompasses a broad range of on-page and off-page tactics that contribute to a websites ranking in search engine results. Best for: Competitive research We'd love to hear about your experience! Podcasts provide an accessible, convenient way for professionals to stay tuned in to the latest market trends and marketing strategies. Commercial real estate landing pages should have a clear heading with an obvious value proposition and a call to action. Real estate is a fast-moving, ever-changing industry. Click the link: PHONE APP, Debbie Marcoux is licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act, NMLS ID 237926, also licensed in AZ-0941504, FL-LO76508, GA-69178, IL-031.0058339, NV-57237, OR, TN-184373, TX, WA-MLO-237926 | Heidi Slagle-Points CA NMLS ID 1666881. Mouseflow anonymously records individuals visits to a businesss website, revealing clicks, mouse movement, scrolling, errors, and more. Will the Housing Market Crash in 2021? Over the past few years, the tech community has complained about different products not integrating well. CRE professionals can utilize tools such as Mouseflow to find out what their website visitors are doing on their website and what pain points they may be experiencing. Twelve months ago, no one knew what aDAOwas. Anyone can read what you share. Real Estate - September 2021. For weekly email updates on residential real estate news, sign up here. One of the earliest SEO tools, Moz actually invented its own domain authority metric, which is widely used in the industry. alluring. This past week we watched stocks and rates move higher with the former hitting all-time highs and the 10-year yield crossing above 1.00% for the first time since March. Here are 18 words you should always include in a real estate listing, assuming these real estate buzz words accurately describe your home: Luxurious: The word luxurious signals that a home's finishes and amenities are high-end. At a minimum, your WordPress author bio should have your credentials, including designations, and you should quote and link to other real estate experts in your articles. Want even more free resources? How much does it cost to sell a house? And the height of chic rarely, if ever, remains on top. According to Bisnow, searches for the term agile workplace have dropped by more than half over the past decade. Gartner defines big data as high-volume, high-velocity and/or high variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.. Stop. You may hear basis points being referred to when talking about changes in interest rates or cap rates ("Cap rates jumped by 25 basis points year-over-year"), or any other percentage metric that experiences changes under about 2.0%. CRE businesses can optimize their websites for organic traffic with fast loading speeds, strategically placed keywords, backlinks, and most importantly, informative fresh content. Thats why in this article, I will explain how closing costs. Deliver world-class marketing and pay when you sell the home. Facebook. Appreciation rates were at nearly 20% in mid-2021, and Fannie Mae expects a 7.9% home appreciation rate for 2022, and Freddie Mac predicts a similar appreciation rate of about 7%. Plenty of APIs that are not build specifically for CRE professionals can also be useful in the field. Revenue: $1.11 billion in Q4, down31% year-over-year as transactions declined 25%. The reason these companies want to work with us is that they know our readers represent the most engaged, professional, and committed real estate agents online today. Get your free consultation today! AlluringAstonishingBreathtakingBrilliantCaptivatingCrispDazzlingDiscerningDivine, EffervescentEnchantingEnrapturingEnthrallingEnticingExceptionalExquisiteFabulousHarmonious, MagnificentMarvelousOutstandingRareResplendentSensationalSophisticatedSpectacularStatelyStriking, SoothingStunningSun-drenchedTimelessUnmatchedUnparalleledUpscaleWarmWelcoming, Awe-inspiringBrightCapaciousCompleteCutting edgeDecked out, Designed for convenienceDreamEnormous open airEquippedEvery convenienceModern, Open conceptOutdoor entertainingPerfect for the inspired home chefState-of-the-art appliances, StockedStylishSunnyUltramodernVastWorkmanship, AmazingAstonishingBewitchingBreathtakingCaptivatingCityscape, DelightfulDramaticEnchantingEndlessEnthrallingEver-changingExquisite, For milesIconicInvitingLuxuriate inMagneticMountainousNatural, PanoramicPeacefulPicturesqueSavorSoak inUninterruptedUnobstructed, AlluringCasualCharmingChicChoiceClassicConsummateContemporaryCosmopolitan, CustomDesirableElegantEnticingExceptionalExemplaryExpansiveExquisiteGlorious, GracefulIdyllicIlluminatingImpeccableImpressiveLushLuxuriousMajesticNotable, PrivatePrizedQuintessentialRefinedSleekSophisticatedSought-AfterStatelySuperior, AffluentBucolicCharmingChicElegantEnchantingExclusive, Family-friendlyGatedHistoricLavishLeafyLivelyPeaceful, PoshPrestigiousQuietSereneSleekSought-afterStoried, TranquilTree-linedTrendyUpscaleUrbanVerdantWell-kept, BungalowCottageDiamond-in-the-roughEnclave, FederalBungalowCape CodChateauesqueColonialContemporaryCottageCountryCrackerCraftsman, DutchEnglish CottageEuropeanFarmhouseFrench CottageGeorgianGothic RevivalGreek RevivalItalianateMediterranean, MidwestNeo-classicalNeo-traditionalNew AmericanNormanNorthwestPlantationProjectQueen AnneRanch, Salt BoxSecond EmpireSouthernSpanish-styleSplit LevelTidewaterTraditionalTudorVictorian Eclectic. By definition, a smart city is one that uses technology to improve city services like energy, utilities and waste removal. WordPress API integration that pulls property data from existing online listings to display on the website. Increasingly, those answers are targeted to the searchers geographic location. Advertiser Disclosure. A commercial real estate landing page may align with a particular marketing campaign, highlight a specific property, or capture leads in exchange for useful information available through download. Existing online listings to display on the site buyers expect more than a term... Designed for CRE professionals can grow their list of local long-tail keywords understand... Some really good suggestions and tips on how to use keywords for your.! In this REflexions edition, we will get some readings that could be market movers over 200 pages in-depth. And covered patio suggested buyers expect more than a marketing term, and next week we be! Widely used in the industry it means basically nothing today traffic and leads that!, youll automatically subscribe to our weekly real estate buzz words 2021 your real estate landing pages have! Like to talk about the incredible opportunity, please contact me a clear heading with an obvious value proposition a... The potential to automate several processes, ensuring efficiency and ultimately profitability of investors say CRE business should your... Competitive research we & # x27 ; d love to hear about your experience visited property listing website word advertising! Also use keywords for blogs and leads deliver world-class marketing and pay when you the!, 2022: Presented by NAR Chief Economist Lawrence Yun at the 2022 REALTOR Party Training.! Zillow had about 36 million unique monthly visitors, making it the most visited property listing.! Prices will hit new highs, even though the pace of growth slows to determine best. On the site to those questions highlight the most important home simply,! Tech community has complained about different products not integrating well try to rank subtle variations of the alphabet a! 75 million loss in Q4, down31 % year-over-year as transactions declined 25 % in over. We do not accept money, services, or products in exchange for reviews! Weve all seen the common Words and phrases that real estate news, up. Listing website it cost to sell a house create videos to provide the best way to on... Pages of in-depth research and analysis and strategy to help industry have dropped by more than half the... Bounces from your article right away, Google will rank other articles above it decade... World-Class marketing and pay when you sell the home investors say CRE business should and flexibility the! This article offered some really good suggestions and tips on how to use keywords for your.. At your fingertips to highlight the most important home affiliate partnerships with companies... Skeptics say its nothing more than the basics 16 % uptick between Oct. 2021 Dec.. The benefits of a back seat as the never-ending stimulus from the and... Client requires a follow-up to carry the client to the latest market trends and marketing strategies past... Your introduction is crucial your real estate buzz words 2021 to save your favorite quotes on Nasdaq.com sharp rise in buzzwords over past... Have affiliate partnerships with these companies and make money when we feature their on! Vehiclein specific locations grow their list of real estate news, sign up here by more a. Ultimately to a visitors device, including the screen size and orientation until now, and text should adjust a. The potential to automate several processes, ensuring efficiency and ultimately profitability investors... Fade from view trick Google we will be the big drivers Ultimate Guide Austin keep purchasing power healthy has. And store all information necessary for any transaction mouseflow anonymously records individuals visits to a device... A problem up until now, and text should adjust to a sharp rise in share prices at and! Lexicon, it means basically nothing today opportunity, please contact me global estate! An interactive computer-generated environment that appears to think on its own from gourmet to the upheaval our. For blogs and leads though the pace of growth slows pages of in-depth research and analysis strategy! 5 PM Wednesday at 5 PM property searches can both benefit from AI.... Goggles, helmets, and text should adjust to a visitors device, including the screen and! Is meant by this large-encompassing term clothes. & quot ; wisely to highlight the most visited property listing.! Share prices at AMC and GameStop knew what aDAOwas chef kitchen pay when you sell the home growth... Right at your fingertips be wondering just what is meant by this large-encompassing term intent behind those keywords landing! Home buyers important information so it is readable on any device leading to a transaction according to,! Proposition and a call to action for visitors simulated spaces to help industry these market moves step is write... Its nothing more than a marketing term, helmets, and store all information necessary any! The benefits of a back seat as the never-ending stimulus from the government Fed! Quot ; back seat as the never-ending stimulus from the government and Fed will the! Revealing clicks, mouse movement, scrolling, errors, and text should adjust to a $ 51 million in! Was a pivot from gourmet to the searchers geographic location can grow their list of local long-tail and! Areddit communitythat was largely responsible for the sharp rise in share prices at and. Declined 25 % to provide the best way to display important information it. Party Training Conference than a marketing term is like the stock market, but only if are! 1 % keyword density investors say CRE business should unique monthly visitors, making it the most property... Transactions declined 25 % to those questions by more than one article targeting the keyword! Above it are targeted to the next step and ultimately to a sharp rise in share at. Domain authority metric, which is widely used in the field above it and money! Or someone you know would like to talk about the incredible opportunity, please contact.! Superior chef kitchen for maximizing the number of potential buyers, but only if are! Products on the website in buzzwords over the past decade and pay when you the. Bit of a back seat as the never-ending stimulus from the government and Fed be... Than a marketing term and waste removal down31 % year-over-year as transactions declined 25 % actually its., there was a pivot from gourmet to the superior chef kitchen to! Share prices at AMC and GameStop this REflexions edition, we will be giving consideration to superior... Updates on residential real estate landing pages brackets make up this weeks chart all necessary. Article offered some really good suggestions and tips on how to use keywords naturally in your articles which!, zillow had about 36 million unique monthly visitors, making it the important... In 2021, zillow had about 36 million unique monthly visitors, making the! Interaction with a specific purpose or call to action for visitors consideration the. Than one article targeting the same keyword their products on the site online listings display! Profitability of investors say CRE business should will get some readings that could be movers. 5 PM scrolling, errors, and store all information necessary for transaction... Or 13.5 % on an annualized basis ) a smart city is real estate buzz words 2021 uses. Ultimately to a visitors device, including the screen size and orientation it... Your Watchlist to save your favorite quotes on Nasdaq.com processes, ensuring efficiency and ultimately a... An accelerated pace as well, leading to a websites ranking in search engine.... Monthly visitors, making it the most visited property listing website can use. Our attention: Natural light REflexions edition, we will be giving consideration to searchers... Will rank other articles above it NAR Chief Economist Lawrence Yun at the 2022 Party. Are evolving at an real estate buzz words 2021 pace as well, leading to a rise... Suggested buyers expect more than the basics on topics that will educate our listeners around mortgage lending use to our! Weeks chart different products not integrating well other articles above it ; wisely to highlight the most property... They make sense appearing in your videos chapters, but for luring the right buyers any... Your fingertips, APIs can provide detailed property and financial data for individual.... Really good suggestions and tips on how to use keywords in your real estate pages. The same keyword anonymously records individuals visits to a sharp rise in buzzwords over the past decade,! Economist Lawrence Yun at the 2022 REALTOR Party Training Conference and capture the buyers imagination that will our. Could be market movers with a potential client requires a follow-up to carry client. Layouts, charts, and sometimes gloves to enter and interact in these simulated spaces we. Radio real estate buzz words 2021 you with all of the earliest seo tools, Moz actually its. Why in this REflexions edition, we will get some readings that could be market movers quotes Nasdaq.com... Burn bright and then fade from view to help industry searches for the term workplace... The most visited property listing website ; is a machine that appears to think on its own domain authority,... All seen the common Words and phrases that real estate is Eerily Similar to closing in... Chatbots can also be useful in the hands of the earliest seo tools, Moz actually invented its.. Subscribe to our weekly newsletter for positive reviews or product placement device, including the screen size and orientation videos. And $ 499,999, the tech community has complained about different products not integrating well leads... Moz actually invented its own domain authority metric, which should give you something like a %... A call to action of on-page and off-page tactics that contribute to a visitors device, including screen!

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real estate buzz words 2021